the world tells you to hide what makes you human.

don’t listen.

Stay Ugly.

A manifesto-driven campaign that flips the beauty/fashion-industrial narrative.

“Stay Ugly” rejects the demand to hide our humanity and turns imperfection into identity.

What happens when we stop hiding the things that make us real and start celebrating them instead?

Directed & Animated by Billy Klepper

Written by Billy Klepper & Joseph Klepper