the world tells you to hide what makes you human.

don’t listen.

Stay Ugly.

A manifesto-driven campaign that flips the beauty/fashion-industrial narrative.

“Stay Ugly” rejects the demand to hide our humanity and turns imperfection into identity.

What happens when we stop hiding the things that make us real and start celebrating them instead?

Directed & Animated by Billy Klepper

Written by Billy Klepper & Joseph Klepper

the court they grew up on was strange.

the bounce never made any sense…

but roots grow best in rough soil.

Stay Ugly.