Why Is This Campaign Important?

Over one-third of kids don’t go outside after school anymore. 1 in 5 don’t play outside at all on weekends — a number unthinkable just a generation ago.

Kids weren’t built to sit inside all day. They were built to scream, run, jump, and get dirty.

When those moments disappear, kids don’t just miss out — they fall behind.

To be a kid is to be loud.

It is to get into trouble.

It is to scream until you lose your voice, run until your legs wobble, and jump off stuff you’re not supposed to.

To be a kid is to end your day with a bruise, a story, or both, and get yelled at by your parents — even though they are both secretly impressed you landed that backflip.

So, grab a blaster.
Grab a friend.
Steal a trash can lid if you need a shield.
Go outside.
And be dumb.

Kids aren’t meant to be quiet.

Make Noise.